The THINK team have been watching closely significant changes to retail for almost 4 decades now. Few innovations have had as much impact for retailers from a labour saving & compliance perspective as Electronic Shelf Labels (ESL’s).
Imagine a retail space where prices dynamically change in real-time, errors are virtually eliminated, and customer engagement reaches new heights—all made possible by the seamless integration of ESLs. THINK have been monitoring this technology in Europe over the past couple of years and are well prepared for its uptake in the Australian market.
Understanding Electronic Shelf Labels:
THINK investigated ESLs several years ago but except for independent retailers adopting the idea, costs per label and shorter battery life meant the commercials just didn’t stack up for the major retail chains. Since then, there has been remarkable growth in technological advancements and a rapid adoption of new ideas. This, coupled with the economy of scale seen in the extensive rollout of ESLs across Europe, has led to a significant decrease in unit prices and an extension of battery life to 15 years. Recognizing the potential, we began designing high-quality accessories required to attach ESLs to retail shelves 18 months ago. We specifically tailored these accessories by incorporating materials and processes best suited for the Australian market. As major retailers & brands know, Australia is a unique and extremely competitive market.
Comprehensive Range of ESL Accessories:
Think Retail and Design’s extensive collection of ESL accessories is designed to enhance the functionality and versatility of ESL systems. Among the notable accessories, you’ll discover an array of mounting solutions, from magnetic and adhesive mounts to versatile stands, facilitating seamless installation and integration of ESLs into any shelving or display configuration. Some of the key accessories include:
Shelf Strips: These versatile strips are engineered to securely attach multiple ESLs to diverse retail display setups. Utilizing reliable 3M tape, these strips offer customizable lengths for seamless integration into any retail environment.
Hang and Clip Strips: Providing a flexible solution for displaying ESLs over smaller items, these strips enable easy placement using magnetic tape or flip scan attachments. The hang and clip strips offer effortless and dynamic merchandising options.
Mounts: ESL mounts by Think Retail and Design offer a diverse range of options to accommodate various display setups. Available in multiple sizes, the mounts feature magnetic blocks or stand placement capabilities, ensuring a precise and stylish showcase of merchandise.
Adaptors: In addition to cater to a wide variety of free-standing products, Think Retail and Design offers ESL adaptors such as clamps, large hooks, and wire options. These adaptors allow effortless and flexible display options, supporting various product arrangements.
Promo Cards: Elevate your marketing efforts with eye-catching promo cards tailored for ESLs. Designed to grab customer attention, these cards deliver compelling messages alongside product-specific information, enhancing sales and brand visibility.
ESL Removal Tool: Simplify the process of ESL maintenance with Think Retail and Design’s efficient ESL removal tool. This tool ensures hassle-free label replacement and system management, minimizing downtime and maximizing operational efficiency.
Prepping the Area and Testing:
Before initiating the installation process, it’s crucial to conduct detailed store audits identifying SKU’s, where the labels will be attached and any unique requirements relevant to that retail chain such as colour or specific designs. Typically, the retailer then commits to Proof of Concept (POC) stores after a detailed analysis of the specific cost saving benefits such a change can deliver. Installers are equipped with a comprehensive guide outlining the necessary area preparations, ensuring the durability and functionality of ESL accessories. Think Retail and Design collaborates closely with suppliers to execute thorough testing protocols. This testing includes temperature testing, magnetic and adhesive testing, magnet magnetic testing, and price slot brittleness testing, among others. These rigorous tests ensure that the accessories and ESLs offered meet the highest standards of durability and performance.
Conclusion:
Electronic Shelf Labels are transforming the retail landscape by streamlining pricing management, reducing human errors, and improving customer experiences. Think Retail and Design offers a comprehensive range of ESLs accessories designed to seamlessly integrate into diverse retail environments. From reliable shelf strips to versatile hang and clip strips, these accessories ensure secure attachment and effortless management. With the assistance of Think Retail and Design’s ESL removal tool, maintenance becomes a breeze, maximizing operational efficiency. Embrace the future of retail with Think Retail and Design’s cutting-edge ESL solutions and accessories.